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keyword stuffing

[ kee-wurd stuhf-ing ]

noun

, Digital Technology.
  1. the process of inflating the number of keywords in content or metadata when creating a new web page in order to boost the ranking of its relevance in a search engine index.


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Word History and Origins

Origin of keyword stuffing1

First recorded in 1995–2000
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Example Sentences

Unfortunately, that led to companies trying to game the system with keyword stuffing.

I analyzed the impact of reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them.

In the example shown above, Google Ads rejected the ad because the advertiser didn’t provide Google’s platform with unique headlines to work with, resulting in the appearance of keyword stuffing.

Google has done a great job over the past five years of getting away from ranking signals that can be spammed easily such as links and keyword stuffing.

Here the key is to maintain the perfect balance as too little optimization leaves you unnoticed, while too much appears as keyword stuffing.

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