influencer

[ in-floo-uhn-ser ]

noun

1. a person or thing that influences:

   The most powerful influencer of beliefs is direct experience.

2. a person who has the power to influence many people, as through social media or traditional media:

   Companies look for Facebook influencers who can promote their brand.

Word History and Origins

Origin of influencer¹

First recorded in 1660–70; influence ( def ) + -er ¹( def )

Example Sentences

Over the last year, Bud Light has been posting memes to its social accounts and working with influencers to create them on a regular basis.

From Digiday

When the two circuits strongly sync up, we’re likely to change our behavior due to social influencers.

From Singularity Hub 

It’s also recruited away some of TikTok’s most popular influencers, who now post to Triller dancing in Triller-branded merch.

From MIT Technology Review

So much so that Bose said General Mills would continue to pay influencers to promote its brands as part of a wider increase in spending on digital media.

From Digiday

However, as influencers are human resources, there are some rules you should follow while creating partnerships with them.

From Search Engine Watch

The man I knew as the most charismatic influencer became insatiably lonely.

From The Daily Beast

This source and others pointed to the site JustJared as nipping at Hilton's heels as a music industry influencer.

From The Daily Beast

Huston writes in the book that Ara Gallant was "an influencer, a mentor, an advisor, a director, a comrade in arms."

From The Daily Beast

The walking-backward student tour guide was the single largest influencer.

From The Daily Beast

He will be the prime influencer in everything, and we may depend upon him as a man equally enlightened and liberal.

From Project Gutenberg

Ni les objurgations de ses amis, ni les pleurs de Miriota, n'avaient pu influencer le forestier.

From Project Gutenberg

As an influencer of legislatures, he stands easily first in ability and achievement.

From Project Gutenberg

Costa was not unlikely the real founder, or, at the least, the strongest influencer of the Bolognese school.

From Project Gutenberg

Related Words

• bellwether
• tastemaker