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high concept

noun

  1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.


high concept

noun

    1. popular appeal
    2. high-concept ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Word History and Origins

Origin of high concept1

First recorded in 1980–85
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Example Sentences

In the digital era, instead of a high-stakes, high-wire act focused on high concepts, advertising has largely been reduced to a volume game.

From Fortune

Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.

Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.

There are home objects of every shape and size: from luscious couches to high-concept design prototypes.

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