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high concept
noun
- a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.
high concept
noun
- popular appeal
- high-concept ( as modifier )
Baz Luhrmann's high-concept Romeo and Juliet
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Word History and Origins
Origin of high concept1
First recorded in 1980–85
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Example Sentences
In the digital era, instead of a high-stakes, high-wire act focused on high concepts, advertising has largely been reduced to a volume game.
From Fortune
Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.
From The Daily Beast
Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.
From The Daily Beast
There are home objects of every shape and size: from luscious couches to high-concept design prototypes.
From The Daily Beast
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