guerrilla marketing

[ guh-ril-uh mahr-ki-ting ]

noun

1. a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts:

   Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.

Word History and Origins

Origin of guerrilla marketing¹

Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book

Example Sentences

The hike, one of more than 30 “Don’t Die Meet-Ups” around the world that day, was a cross between community-building and a guerrilla marketing tactic.

From New York Times

Offended specialises in guerrilla marketing, turning the world of corporate messaging and polished branding upside down.

From BBC

Yamini Nambimadom, 22, who received a sponsorship, described it as “guerrilla marketing campaign, where you watch your friends promote something and you would want to try it.”

From New York Times

Dayish said he and his siblings felt compelled to do something to make life brighter on the Navajo Nation, especially after the way the community responded to their guerrilla marketing campaign for “Parole.”

From Washington Times

Now, Ms. Trump’s act of guerrilla marketing is causing agita of another sort.

From New York Times