gimmickry

[ gim-ik-ree ]

noun

1. the use of gimmicks.
2. an abundance of gimmicks.

Word History and Origins

Origin of gimmickry¹

First recorded in 1950–55; gimmick + -ry

Example Sentences

Alex and the band capitulated, with the proviso that the video would be free of gimmickry.

From Los Angeles Times

Based on their past records, however, they’ll “balance” the budget with a lot of temporary band-aid gimmickry rather than actual spending cuts.

From Los Angeles Times

No tiresome immersive gimmickry but an enhanced consciousness of being in the real thing.

From Los Angeles Times

So Newsom and the Legislature will probably cut school funding, trim some other spending, tap into savings, borrow internally and shamefully deploy fiscal gimmickry to “balance” the next budget.

From Los Angeles Times

Mr. Bennett resisted his attempts at gimmickry; Miller, who believed that the producer and not the singer was in charge of a recording, applied his authority.

From New York Times