down-market

[ doun-mahr-kit ]

adjective

1. appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

1. in a down-market way.

down-market

adjective

1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Word History and Origins

Origin of down-market¹

First recorded in 1970–75

Example Sentences

So did down-market white males, who seemed to react to Clinton with almost visceral dislike.

From The Daily Beast

But as they diffused down-market, they became traps for people who did not understand the risks they were accepting.

From The Daily Beast

And selling into a down market struck some people as irresponsible.

From The Daily Beast

Fifty thousand people marched down Market Street after a week of this monitoring.

From Project Gutenberg

His bearers broke for the sidewalk, and down Market Street he went, a blue-and-gold serpentine dancing behind him.

From Project Gutenberg

I love to be one of the procession that marches forever up and down Market street, such a brave procession.

From Project Gutenberg

But Wyn did not see her anywhere, and it seemed useless to wander down Market Street looking for her.

From Project Gutenberg

He looked as though one gentle shove might send him yodeling down Market Street in his underdrawers.

From Project Gutenberg