down-market

[ doun-mahr-kit ]

adjective

1. appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

1. in a down-market way.

down-market

adjective

1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Word History and Origins

Origin of down-market¹

First recorded in 1970–75

Example Sentences

At this point, “those guys” are down to standout starting pitchers Blake Snell and Jordan Montgomery, down-market starters Mike Clevinger and Michael Lorenzen, and extremely old starters Zack Grienke, Johnny Cueto and Rich Hill.

From Los Angeles Times

Since its debut in late 2020 — a time when audiences were desperate for some absurd diversions — “Salt Lake” has always had a down-market feel compared to other cities in the franchise, like “New York” or “Beverly Hills.”

From Los Angeles Times

As a brand, “Wheel” was neither too nerdy nor too down-market.

From New York Times

As a brand, “Wheel” was neither too nerdy nor too down-market.

From New York Times

Goldman said it had sold off some of those down-market loans and conceded defeat on others, to the tune of nearly $500 million in losses.

From New York Times