direct mail

noun

1. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. : DM

Other Words From

• di·rect-mail adjective

Word History and Origins

Origin of direct mail¹

First recorded in 1925–30

Example Sentences

Pulling away from the platform has created space for the brand to experiment with Snapchat, direct mail, out-of-home billboards and even television.

From Digiday

Over the past few months, The Los Angeles Times has been pitching direct mail and custom publishing campaigns to media agencies focused on DTC brands.

From Digiday

While the company has clients in sectors other than media, such as nonprofits, it has spent the past several years trying to tie its disparate services, including direct mail, magazine fulfillment, and customer service together.

From Digiday

Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail.

From TechCrunch

A Kantar study found when assessing the impact of a total HFSS TV ad ban, 82% of that spend would be redirected to other forms of media, including online, outdoor and direct mail.

From Digiday

And as any resident of Florida, Colorado, or Ohio can attest, there was no shortage of ads or direct mail.

From The Daily Beast

The most direct mail route was not the one best suited for human travel in a time when railroading was still in its infancy.

From The Daily Beast

Instead, it seems likely that any funds super PACs cannot spend on television ads will be used on direct mail.

From The Daily Beast

“There are candidates out there who like to design their own direct-mail pieces,” chuckles Baselice.

From The Daily Beast

He also says Dornan presaged the Tea Party's money machine by using nationwide direct-mail fundraising.

From The Daily Beast

I worked at a direct-mail house, proofreading the mailing labels.

From Project Gutenberg

In 1788, a direct mail-coach was put on between London and Glasgow, to go by what is known as the west coast route, vi Carlisle.

From Project Gutenberg

I will send you a short note by the direct mail so that you shall not be surprised at the delay in the delivery of this.

From Project Gutenberg

There is also a direct mail service between Suez and Port Sudan.

From Project Gutenberg