cume

[ kyoom ]

noun

1. Marketing.
   1. cumulative/accumulated audience: the number of people reached by an advertising or broadcasting medium over a specified period of time:

      The station has a weekly cume of 5.5 million.

   2. the cumulative gross earnings from a movie, album, etc.:

      the cume for the Star Wars franchise.

2. Informal. a student's grade point average.

Word History and Origins

Origin of cume¹

By shortening and alteration of cumulative or accumulated

Example Sentences

Thanks to “Inside Out 2’s” $574.4 million domestic cume, Pixar now occupies the top four spots on the PG list.

From Los Angeles Times

Globally, director Greta Gerwig’s “Barbie” passed Universal Pictures’ “The Super Mario Bros. Movie” as the highest grossing title of 2023 with a worldwide cume of $1.38 billion, per studio estimates.

From Los Angeles Times

That includes a modest $6.7 million weekend in North America, where the cume has hit $29.5 million, across 2,910 locations for a per-screen average of $2,302.

From Los Angeles Times

Fast approaching the $100-million mark despite falling short of analyst and studio projections, Disney’s musical “Mary Poppins Returns” entered its second weekend with something to sing about, taking in $28 million, up 19% from its $22.2-million opening for a $98.9 million domestic cume.

From Los Angeles Times

The romantic comedy saw a gain this weekend, up 11% with $7.2 million for a domestic cume of $21.7 million.

From Reuters