couponing

[ koo-pon-ing, kyoo- ]

noun

1. the practice of distributing discount coupons to consumers as a form of product promotion.
2. the activity of seeking out or saving discount coupons to save money on food or household purchases.

Word History and Origins

Origin of couponing¹

First recorded in 1950–55; coupon + -ing ¹

Example Sentences

As marketers focus on first-party data, brands will likely bolster loyalty programs, as well as “offer limited-time-offers, opt-in deals, couponing, and manage affiliate programs to build the volume of consenting consumers,” explained McElvain.

From Digiday