corporate image

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

corporate image

noun

1. the way an organization is presented to or perceived by its members and the public

Example Sentences

Time magazine might offer a corporate image of feminine roles defined for a mass audience, but Smith’s savvy work seems to represent a resolve to create her own.

From Los Angeles Times

The posting for a general manager in Chile said the company was looking for someone who "will play a fundamental role in shaping our corporate image while accelerating the transition to sustainable energy."

From Reuters

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters

“The single biggest problem with Twitter’s ad business was Elon Musk. As he steps back, Twitter can begin to unravel Musk’s personal brand from the company’s corporate image and attempt to regain trust among advertisers. The success of those efforts will depend on who takes over, but it’s difficult to imagine that the new CEO could be more controversial or damaging to Twitter’s ad business than Musk has been.”

From Seattle Times

Unlike the company’s television operation, which she said taught her the craft of design but adhered to a strict corporate image, CBS Records allowed designers to play.

From New York Times