contextual

[ kuhn-teks-choo-uhl ]

adjective

1. of, relating to, or depending on the context.

contextual

/ kənˈtɛkstjʊəl /

adjective

1. relating to, dependent on, or using context

   contextual criticism of a book

Derived Forms

• conˈtextually, adverb

Other Words From

• con·textu·al·ly adverb
• noncon·textu·al adjective
• noncon·textu·al·ly adverb

Word History and Origins

Origin of contextual¹

1805–15; < Latin contextu-, stem of contextus context + -al ¹

Example Sentences

Contextual targeting, and how can they access contextual targeting as a supplement to audience targeting, they want to talk about that more than they ever have before.

From Digiday

As with Target CPA and Target ROAS, this bidding strategy draws from a mix of historical data and contextual cues to optimize ad placements.

From Search Engine Watch

Subway is already working with GumGum, an ad tech company that specializes in contextual advertising, and is planning to broker deals, with publishers directly or via the Ozone alliance so it can run more contextual campaigns.

From Digiday

These data could inform a more expansive analysis that accounts for additional factors such as calls for service, crime rates and other contextual factors.

From FiveThirtyEight

Taking intent and contextual meaning into account broadens the search and is beneficial to those retailers attempting to reach an audience who might not know exactly what they want but are interested in starting a purchase journey.

From Search Engine Watch

The images tend to be followed by an equally non-contextual eighties reference and nothing more is said.

From The Daily Beast

I could take my time with it and they offered a lot of contextual clues to understand the language.

From The Daily Beast

The keenness of the polemic, in this and in the contextual chapters, shows how real and imminent the danger was.

From Project Gutenberg

Related Words

• circumstantial
• dependent