content farm

American  

[kon-tent fahrm] / ˈkɒn tɛnt ˌfɑrm /

noun

Digital Technology.

1. a website that seeks to elevate the ranking of its pages in search results and to attract advertisers by incorporating popular search terms in its high-volume content, often with little attention to originality, appropriateness, or quality of content.

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Other Word Forms

• content farming noun

Etymology

Origin of content farm

First recorded in 2010–15; content ¹ (in the sense “the creative material on the page”) + farm (in the sense ”establishment that produces specific products or services”)

Example Sentences

But he said obituaries make up a huge part of his content farm.

From Seattle Times

The Economist is not some “left-wing” publication, rag sheet, or click bait content farm.

From Salon

But it was, like so much of the internet, also in some respects a content farm, squeezing out—eh, so to speak—everything the writers who staffed it had to offer, sometimes answering the question of “is this mode worthwhile” with traffic statistics rather than a real future-oriented reflection on values, consequences, and the sustainability of the whole enterprise.

From Slate

Roald Dahl — not mere author but high-yielding content farm — may simply be too big to cancel.

From New York Times

"She had a successful cookbook. And then it was, like: Boom, line at Target. Boom, now she has an Instagram page that has over a million followers where it's just, like, people running a content farm for her," Roman added.

From Salon