content farm

[ kon-tent fahrm ]

noun

, Digital Technology.

1. a website that seeks to elevate the ranking of its pages in search results and to attract advertisers by incorporating popular search terms in its high-volume content, often with little attention to originality, appropriateness, or quality of content.

Other Words From

• content farming noun

Word History and Origins

Origin of content farm¹

First recorded in 2010–15; content ¹ (in the sense “the creative material on the page”) + farm (in the sense ”establishment that produces specific products or services”)

Example Sentences

But he said obituaries make up a huge part of his content farm.

From Seattle Times

But it was, like so much of the internet, also in some respects a content farm, squeezing out—eh, so to speak—everything the writers who staffed it had to offer, sometimes answering the question of “is this mode worthwhile” with traffic statistics rather than a real future-oriented reflection on values, consequences, and the sustainability of the whole enterprise.

From Slate

The Economist is not some “left-wing” publication, rag sheet, or click bait content farm.

From Salon

But it was, like so much of the internet, also in some respects a content farm, squeezing out—eh, so to speak—everything the writers who staffed it had to offer, sometimes answering the question of “is this mode worthwhile” with traffic statistics rather than a real future-oriented reflection on values, consequences, and the sustainability of the whole enterprise.

From Slate

Roald Dahl — not mere author but high-yielding content farm — may simply be too big to cancel.

From New York Times