concept art

noun

1. an artistic rendering of an element or elements in a film, TV show, or video game, created as part of the development and visualization of characters, costumes, environments, etc.
2. conceptual art.

Example Sentences

Concept art shown by Disney revealed a water-focused attraction that Walt Disney Imagineering, the division of the company responsible for theme park design, promised would be “dynamic, intense and an emotional experience on a grand scale.”

From Los Angeles Times

One of the marquee events of this year’s D23 Expo, the Disney Entertainment Showcase wowed its audience with trailers, first-look footage, concept art, musical performances, pyrotechnics and even an interactive magic trick.

From Los Angeles Times

Lee shared a first look at concept art for Frozen 3, which is slated for 2027.

From BBC

He said it was "too soon" to share footage but let the audience look at "cool concept art" which featured the characters in the sky and surrounded by fire.

From BBC

There are also dozens of accounts online suggesting that jobs in concept art and other traditionally entry-level roles have been affected.

From BBC