comparative advertising

noun

1. advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

comparative advertising

noun

1. a form of advertising in which a product is compared favourably with similar products on the market

Word History and Origins

Origin of comparative advertising¹

First recorded in 1970–75

Example Sentences

However Aldi, said comparative advertising was a "well-established principle".

From BBC

"The use of comparative advertising is a well-established principle and is firmly in the interests of consumers and encourages competition between retailers," he said.

From BBC

"The use of comparative advertising is a well-established principle and is firmly in the interests of consumers and encourages competition between retailers," he said.

From BBC

Aldi said comparative advertising was a "well-established principle".

From BBC

Ross Petty, a professor of marketing law at Babson College, says the FTC endorsed comparative advertising because it preferred brands to compete with one other than with an unnamed competitor.

From BBC