clickstream

[ klik-streem ]

noun

1. the sequential path of mouse clicks executed by a user when browsing one or more websites, analyzed to determine interest in particular content.

clickstream

/ ˈklɪkˌstriːm /

noun

1. a record of the path taken by users through a website, enabling designers to access the use being made of their website

clickstream

/ klĭk′strēm′ /

1. The sequence of links that are clicked on while browsing a website or series of websites.

Word History and Origins

Origin of clickstream¹

First recorded in 1990–95; click ¹( def ) + stream ( def )

Example Sentences

“We wrote and called nearly a hundred companies, and asked if we could have the raw data, the clickstream from people’s lives.”

From The Guardian

Clickstream data, chats, even social media searches show “a direct correlation to intent and behavior. We were able to ingest that into modeling, and get a 20% increase in predictability.”

From Forbes

It takes clickstream data from customers and combines it with the content that operators want to promote, then pushes recommendations to consumers.

From Forbes

By capturing smart product telematics and analyzing consumer clickstream data, companies can more accurately forecast supply needs and react quickly to optimize production and delivery.

From Forbes

David explained that Hadoop was probably being most widely used in marketing. because  it is best suited to unstructured and semi-structured data:  Images, social media data, call center transcripts, and clickstream data, for example.  So marketers use Hadoop to  improve their understanding of customers and prospects, and their ability to sell them the right product, at the right time, using the right channel.

From Forbes