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clicks-and-mortar
[ kliks-uhn-mawr-ter ]
adjective
- pertaining to or denoting a company that does business on the internet and in traditional stores or offices.
clicks and mortar
adjective
- making use of traditional trading methods in conjunction with internet trading C & M
Word History and Origins
Origin of clicks-and-mortar1
Word History and Origins
Origin of clicks-and-mortar1
Example Sentences
Trouble is, his top two rivals from last year--Amazon.com and Toys "R" Us--have since teamed up in a classic clicks-and-mortar partnership.
The key to long-term success for the clicks-and-mortar players will be close integration between their online and offline operations, like the in-store kiosks that promote beauty retailer Sephora's website.
"Clicks-and-mortar has a lot of inherent advantages," says Seema Williams, e-commerce analyst at Forrester Research.
Nonetheless, Toys "R" Us and fellow clicks-and-mortar player KB Toys are putting enough shoulder behind their online brands to make them e-players.
The changes move Wal-Mart closer to the "clicks-and-mortar" approach to e-tailing.
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