charm offensive

noun

1. a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

Example Sentences

It’s unclear what role the charm offensive may have played, but in Dearborn, Mich. — where more than half the population is Muslim, the largest share in any city — 42% of the vote went to Trump and 36% to Vice President Kamala Harris.

From Los Angeles Times

For absolutely no reason at all, Jedward went on a massive charm offensive for the international press.

From BBC

His newfound flamboyance is part and parcel of a charm offensive after years of being the dorkiest face of Silicon Valley, if not its most demonized figurehead.

From Slate

Musk tried a charm offensive this summer at the Cannes Lion Festival, which brings together international advertisers, telling them they “have a right to appear next to content that they think fits with their brand.”

From Los Angeles Times

Compared to the black eye the broadcast networks and its streaming service Peacock sustained for its chatty and unfocused performance in 2021, and the extent to which Snoop’s charm offensive is succeeding, the investment is paying off.

From Salon