brand image

noun

1. the attributes of a brand as perceived by potential and actual customers

Example Sentences

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times

"Expect a very tight and narrow narrative and content as the Japanese royal family want to reinforce their conservative and safe brand image," says Mr Hughes.

From BBC

The scandal has been a blow to Toyota’s brand image, as similar irregularities have emerged lately at other group companies like Hino and Toyota Industries.

From Seattle Times

The source said Mercedes' R&D and strategy teams were largely against the proposals, citing concerns that such a tech tie-up could undermine Mercedes' brand image.

From Reuters

As Twitter grew into a global communications platform and struggled with misinformation, trolls and hate speech, its friendly brand image remained.

From Seattle Times