brand awareness

noun

1. marketing the extent to which consumers are aware of a particular product or service

Example Sentences

Now they’ve made the jump to sponsoring meme pages, believing they can take the same tack: plaster your company logo on everything—like a player’s jersey or a stadium wall—and let the constant exposure become brand awareness.

From Slate

A reliable system could boost traffic for Starbucks and increase Mercedes-Benz brand awareness for EV drivers.

From Los Angeles Times

The company hopes its brand awareness eventually looms so large that viewers come to its screens first.

From Los Angeles Times

Advertising experts attribute the abundance to the need to build brand awareness and market conditions brought on by the pandemic.

From Los Angeles Times

Cadogan said GoFundMe is well positioned because of its strong brand awareness, advantageous pricing structure and security protections.

From Seattle Times