arcature

[ ahr-kuh-cher ]

noun

, Architecture.

1. an arcade of small dimensions.
2. a blind arcade, as a series of arches superimposed on the walls of a building for decoration.

arcature

/ ˈɑːkətʃə /

noun

1. a small-scale arcade
2. a set of blind arches attached to the wall of a building as decoration

Word History and Origins

Origin of arcature¹

< Medieval Latin arcāt ( a ) an arch ( arcade ) + -ure

Example Sentences

Larry Light, a co-author of “Six Rules for Brand Revitalization” and the chief executive of Arcature, a brand consulting company, added: “They’re just as large as the millennials in numbers. And they have huge discretionary income.”

From New York Times

“I wouldn’t want to smell like a Harley-Davidson biker,” said Larry Light, an author of “Six Rules for Brand Revitalization” and the chief executive of Arcature, a brand consulting company.

From New York Times

“The major brands are in a share war,” Larry Light, CEO of the consulting firm Arcature and McDonald’s global chief marketing officer from 2002 to 2005, told Salon.

From Salon

“The two key words in fast food are fast and food, and McDonald’s is no longer fast, and its burgers ranked last in a Consumer Reports survey recently,” said Larry Light, chief executive of Arcature, a consulting firm, and a former McDonald’s executive.

From New York Times

Arcature, in architecture, a small arcade built into a wall or applied against it, decorative rather than structural.

From Project Gutenberg