analytics

[ an-l-it-iks ]

noun

1. (used with a singular verb) Logic. the science of logical analysis.
2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software:

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics

Example Sentences

"The defendant then monitored the analytics - i.e. audience engagement - and explicitly discussed with his family how to ensure that the video had his desired effect on potential jury members in this case," prosecutors said.

From BBC

The market for kids entertainment is “massive,” said Brandon Katz, senior entertainment industry strategist at Parrot Analytics.

From Los Angeles Times

There is enough land for several uses, said Gundersheim, CoStar’s senior director of market analytics and a specialist in evaluating industrial real estate.

From Los Angeles Times

"The problem right now is that large recipients of those goods including Europe and the US are increasingly reluctant to receive them," said Katrina Ell, research director at Moody's Analytics.

From BBC

With the Giants, Zack gained a greater appreciation for analytics working under GM Farhan Zaidi.

From Los Angeles Times