allurement

[ uh-loor-muhnt ]

noun

1. fascination; charm.
2. the means of alluring.
3. the act or process of alluring.

Word History and Origins

Origin of allurement¹

First recorded in 1540–50; allure + -ment

Example Sentences

Although it’s not clear how many people were motivated to become vaccinated by the free parks pass, the state eclipsed its goal of 4.7 million vaccinations last week amid the allurement.

From Seattle Times

The region’s relaxing spas and skiing options present middle-class and wealthy visitors the opportunity to bask in the allurement of quiet and breathtaking landscapes.

From Washington Times

Christian activists insist forcible conversions and allurement are myths invented by the Hindu nationalist right, and the associated push for anti-conversion laws has resulted in the rising climate of persecution.

From Washington Times

He had a hundred and fifty screens made from pictures of Old Master paintings, urban scenes, astronauts, President Kennedy, birds, and other allurements.

From The New Yorker

A world of such allurements had costs as well as rewards.

From The New Yorker