again and again

Idioms and Phrases

Repeatedly, often, as in I've told you again and again, don't turn up the heat . This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over ). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

Related Words

• frequently
• once again
• regularly
• repeatedly