slogan

American  

[sloh-guhn] / ˈsloʊ gən /

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

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slogan British  

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

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Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Compare meaning

How does slogan compare to similar and commonly confused words? Explore the most common comparisons:

• motto vs. slogan

Example Sentences

It is now helping Bayer, the maker of Aleve and Aspirin, test creative copy and ad slogans for some of its brands, the drugmaker said.

From The Wall Street Journal

I’m spouting off the slogan that’s on their Math Counts team T-shirts, trying to make him laugh.

From Literature

The more I thought about it, the more I believed the slogan might mean nothing at all.

From Literature

Before a mass deployment, the shop tends to see an uptick in military motivational, or “moto,” tattoos, which often feature unit numbers or slogans.

From Los Angeles Times

State media soon afterwards showed a projectile said to be launched at Israel bearing the slogan, "At Your Command, Sayyid Mojtaba", using an Islamic honorific.

From Barron's

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark