slogan
Americannoun
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
More than half a century later, Swinney has adapted his party's 70s slogan to "It's Scotland's Energy," suggesting that an independent Scotland could now thrive thanks to abundant wind, wave and solar resources.
From BBC • Apr. 29, 2026
Under the slogan "No to fracking," her campaign drew local support -- and national attention.
From Barron's • Apr. 20, 2026
“Because I think people have …” she pauses, “misspoken, and they have said very, very inflammatory things about that slogan, which has not helped the movement. Anything that might class as hate speech.”
From Los Angeles Times • Apr. 15, 2026
For one thing, the slogan, as it’s commonly quoted, doesn’t appear in any ancient text.
From Salon • Apr. 14, 2026
We settled on the T-shirt idea pretty quickly and I came up with the slogan in about five seconds.
From "Anthem of a Reluctant Prophet" by Joanne Proulx
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
