lucrative
Americanadjective
adjective
Other Word Forms
- lucratively adverb
- lucrativeness noun
- nonlucrative adjective
- nonlucratively adverb
- nonlucrativeness noun
- unlucrative adjective
Etymology
Origin of lucrative
First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; lucre ) + -īvus -ive
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
At the same time, it’s also not uncommon for businesses owned by private-equity firms to close on a whim, where relentlessly profit-driven decisions might be made simply to pursue more lucrative projects.
From Los Angeles Times
Pankaj Chadha, chairman of the Engineering Export Promotion Council, said diversification had become a necessity to lessen dependence on the "biggest and the most lucrative" market.
From Barron's
Many nations do not send athletes to it, while others take skeleton teams, shorn of their leading lights, whose winter focus instead lies on training for lucrative spring road races or prominent summer track opportunities.
From BBC
While players have complained about packed schedules, some have nonetheless chosen to take part in lucrative exhibition matches when they could be resting.
From Barron's
Discovery has not fairly considered his company’s bid, which he maintains would result in a more lucrative deal than Warner’s proposed sale to Netflix.
From Los Angeles Times
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
