lucrative
Americanadjective
adjective
Other Word Forms
Etymology
Origin of lucrative
First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; see lucre) + -īvus -ive
Explanation
Use lucrative to refer to a business or investment that makes money. While your parents might want you to pursue a lucrative career, you're committed to your plan of becoming a professional mime. This adjective is from the Latin word lucrum, meaning "profit." In Latin, lucrum also meant "greed," a negative sense preserved in the English phrase filthy lucre, or "shameful profit or gain." But the word lucrative doesn't carry a similar sense of shame — if your lawn-mowing job proves lucrative over the summer, you might be able to buy yourself a used car.
Vocabulary lists containing lucrative
Grade 10, List 2
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Hidden Figures
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Fast Food Nation
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Paris Tsartas, professor of tourism development at Harokopio University in Athens, told AFP the deluge of celebrity endorsements gave Greece a powerful boost as a summer destination -- particularly with the lucrative American market.
From Barron's ● Aug. 22, 2026
But it has since been replaced by a less lucrative arrangement, against the backdrop of a broader downturn across the entertainment industry.
From BBC ● Aug. 21, 2026
After all, most media properties are nowhere near as well-resourced and lucrative as Disney.
From Slate ● Aug. 18, 2026
Atlanta-based Cox has long been viewed as a lucrative prize.
From Los Angeles Times ● Aug. 14, 2026
Despite his concerted efforts, he was unable to land a lucrative commercial sponsorship of the sort enjoyed by some of his more famous peers.
From "Into Thin Air" by Jon Krakauer
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
