lucrative

American  

[loo-kruh-tiv] / ˈlu krə tɪv /

adjective

1. profitable; moneymaking; remunerative.

   a lucrative business.

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lucrative British  

/ ˈluːkrətɪv /

adjective

1. producing a profit; profitable; remunerative

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Other Word Forms

• lucratively adverb
• lucrativeness noun
• nonlucrative adjective
• nonlucratively adverb
• nonlucrativeness noun
• unlucrative adjective

Etymology

Origin of lucrative

First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; lucre ) + -īvus -ive

Example Sentences

The last laugh is the heel’s lucrative game, and he is the one sorely laughing last.

From The Wall Street Journal

As federal cuts threaten university funding, the increasingly lucrative offers from tech companies have only become more compelling.

From The Wall Street Journal

His emails with top JPMorgan officials, documents about him as a client and internal debates about firing him have revealed a close lucrative relationship for both sides.

From The Wall Street Journal

Yet the major Hollywood studios have developed a severe allergy to Bible stories, which were once one of their leading wells of inspiration and a highly lucrative one at that.

From The Wall Street Journal

Some individual investors are increasingly turning to prediction markets, noting that they offer a fairer playing field and more lucrative opportunities than traditional stock trading.

From The Wall Street Journal

Related Words

• advantageous
• fruitful
• good
• money-making
• profitable
• worthwhile