diversification

[ dih-vur-suh-fi-key-shuhn, dahy- ]

noun

1. the act or process of diversifying; state of being diversified. diversify.
2. the act or practice of manufacturing a variety of products, investing in a variety of securities, selling a variety of merchandise, etc., so that a failure in or an economic slump affecting one of them will not be disastrous.

Other Words From

• nondi·versi·fi·cation noun
• over·di·versi·fi·cation noun

Word History and Origins

Origin of diversification¹

First recorded in 1595–1605, diversification is from the Medieval Latin word dīversificātiōn- (stem of dīversificātiō ). See diversify, -fication

Example Sentences

So we were paying close attention to our own diversification goals.

From TechCrunch

Kayleigh joined Digiday as a media reporter in 2019 and has covered revenue diversification within the digital media industry, including shifts into e-commerce, licensing, virtual events, membership and more.

From Digiday

Others are telling clients the need for diversification, pushing them to spend more on other platforms.

From Digiday

The much-criticized universal bank model is demonstrating what Dimon always claimed was a big plus, that it offers broad diversification by uniting businesses that rise and fall at different times.

From Fortune

She agreed that diversification will be paramount for restaurants.

From Fortune

Diversification was as beneficial in financial investments as it was in growing crops and raising livestock.

From The Daily Beast

“Diversification” is a hedge fund wife eschewing a Lily Pulitzer tote bag in favor of one made by Sloane Ranger or Jonathan Adler.

From The Daily Beast

Geographic diversification, CEO Ning Yuan tells CNBC, in case the home market falters.

From The Daily Beast

Sure, there were internal disputes over strategy and diversification efforts that went awry.

From The Daily Beast

Suddenly Dell, a company that trumpets its diversification efforts, found itself on the wrong side of the females in the tech biz.

From The Daily Beast

The growing diversification of traffic because of its financial importance merits more concrete illustration.

From Project Gutenberg

Facts daily presented to our observation afford equally simple reasons for the almost infinite diversification of language.

From Project Gutenberg

None are excluded from achieving that diversification of pursuit among the people which brings wealth and contentment.

From Project Gutenberg

The benefits of this diversification are very great and the change symbolizes more than we at first realize.

From Project Gutenberg

Then commences the really characteristic process of development,20 viz., differentiation or diversification.

From Project Gutenberg

Related Words

• diversity