creative

American  

[kree-ey-tiv] / kriˈeɪ tɪv /

adjective

1. having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

   Research supports the claim that children are most creative in the early grades, before middle school.

   In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.

2. resulting from originality of thought, expression, etc.; imaginative.

   creative writing.

3. originative; productive (usually followed byof ).

   Marx believed that labor alone was creative of value, not property ownership.

4. Facetious.  using or creating exaggerated or skewed data, information, etc..

   creative bookkeeping.

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noun

1. the people who design and produce artwork, video, copy, etc., for a business, typically in service of advertising and other aspects of marketing.

   Creative really hit this one out of the park—we’ve doubled our conversion rate almost overnight.

2. material made for advertising and other aspects of marketing, as a billboard, video ad, or web page design, or the activity of designing and producing it.

   In our latest campaign for a luxury services client, we used an AI platform to fine-tune creative based on user behavior.

3. a person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing.

   You’ll have to hire at least one new senior-level creative to keep up with the client’s expansion plans.

creative British  

/ kriːˈeɪtɪv /

adjective

1. having the ability to create

2. characterized by originality of thought; having or showing imagination

   a creative mind

3. designed to or tending to stimulate the imagination

   creative toys

4. characterized by sophisticated bending of the rules or conventions

   creative accounting

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noun

1. a creative person, esp one who devises advertising campaigns

Other Word Forms

• anticreative adjective
• anticreatively adverb
• anticreativeness noun
• creatively adverb
• creativeness noun
• creativity noun
• noncreative adjective
• noncreatively adverb
• noncreativeness noun
• subcreative adjective
• subcreatively adverb
• subcreativeness noun
• uncreative adjective
• uncreatively adverb
• uncreativeness noun

Etymology

Origin of creative

First recorded in 1670–80; create + -ive

Example Sentences

Jared Bush, co-writer and co-director of “Zootopia 2” and chief creative officer of Walt Disney’s animation studio, attributed the film’s success to the way it speaks to everyone around the world.

From MarketWatch

It requires a logical and creative thought process.

From BBC

The fruity martini revival exists in this tension: bartenders want creative freedom, but the market wants reliable aesthetics.

From Salon

This kind of creative control gets pricey, though: Adobe’s photo software bundle starts at $20 a month.

From The Wall Street Journal

Every day, the brain turns passing impressions, creative sparks, and emotional experiences into lasting memories that shape our identity and guide our decisions.

From Science Daily

Related Words

• gifted
• ingenious
• innovative
• inventive
• original
• productive
• prolific
• visionary