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According to the theory of "conspicuous consumption," why do some consumers buy expensive items?

conspicuous

American  
[kuhn-spik-yoo-uhs] / kənˈspɪk ju əs /

adjective

  1. An image of the word conspicuous as defined by easily seen or noticed; readily visible or observable.

    easily seen or noticed; readily visible or observable.

    a conspicuous error.

    Synonyms:
    salient, marked, clear, noticeable, manifest
  2. attracting special attention, as by outstanding qualities or eccentricities.

    He was conspicuous by his booming laughter.

    Synonyms:
    noteworthy, striking, prominent

conspicuous British  
/ kənˈspɪkjʊəs /

adjective

  1. clearly visible; obvious or showy

  2. attracting attention because of a striking quality or feature

    conspicuous stupidity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms


Etymology

Origin of conspicuous

First recorded in 1535–45; from Latin conspicuus “clearly seen, visible,” equivalent to conspic(ere) “to see, catch sight of” + -uus adjective suffix; see also conspectus; cf. contiguous, continuous, -ous


Explanation

Keep your eye on the adjective conspicuous for something that stands out so much you notice it right away — like that zit in the center of your friend's forehead. Conspicuous comes from the adjectival form of the Latin verb, conspicere, meaning "to look at." Conspicuous can mean either very obvious to the eye (like something that is conspicuous from a distance) or attracting attention (like conspicuous consumption). If you are doing something wrong, it's wise not to be conspicuous about it!

Keep Reading on Vocabulary.com

Vocabulary lists containing conspicuous

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Another possible explanation involves aposematism, a defensive strategy in which animals display conspicuous colors to advertise that they are poisonous or otherwise dangerous.

From Science Daily ● Oct. 28, 2026

But by Monday, it was police who were most conspicuous on the city's streets, not protesters.

From BBC ● Oct. 20, 2026

They also highlight conspicuous campaign finance contributions, including $250,000 from Prologis, which developed two data centers in San Jose.

From Los Angeles Times ● Oct. 14, 2026

That made the large contingent of Russians all the more conspicuous.

From Salon ● Sep. 14, 2026

Even the largest, most conspicuous ones find ways to conceal themselves in time.

From "The Lives of a Cell" by Lewis Thomas

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