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According to the theory of "conspicuous consumption," why do some consumers buy expensive items?

conspicuous

American  
[kuhn-spik-yoo-uhs] / kənˈspɪk ju əs /

adjective

  1. easily seen or noticed; readily visible or observable.

    a conspicuous error.

    Synonyms:
    salient, marked, clear, noticeable, manifest
  2. attracting special attention, as by outstanding qualities or eccentricities.

    He was conspicuous by his booming laughter.

    Synonyms:
    noteworthy, striking, prominent

conspicuous British  
/ kənˈspɪkjʊəs /

adjective

  1. clearly visible; obvious or showy

  2. attracting attention because of a striking quality or feature

    conspicuous stupidity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of conspicuous

First recorded in 1535–45; from Latin conspicuus “clearly seen, visible,” equivalent to conspic(ere) “to see, catch sight of” + -uus adjective suffix; see also conspectus; cf. contiguous, continuous, -ous

Explanation

Keep your eye on the adjective conspicuous for something that stands out so much you notice it right away — like that zit in the center of your friend's forehead. Conspicuous comes from the adjectival form of the Latin verb, conspicere, meaning "to look at." Conspicuous can mean either very obvious to the eye (like something that is conspicuous from a distance) or attracting attention (like conspicuous consumption). If you are doing something wrong, it's wise not to be conspicuous about it!

Keep Reading on Vocabulary.com

Vocabulary lists containing conspicuous

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Shapiro’s cadence, inflection, and conspicuous use of the pregnant pause have long invited comparisons to Obama’s speaking style, not all of them positive.

From Slate Sep. 9, 2026

“Zoomer’s interest is less driven by conspicuous consumption than seeking out specific experiences.”

From Salon Aug. 15, 2026

Suburban growth—and burgeoning communities across the South and West—means the report has some conspicuous absences.

From The Wall Street Journal Aug. 11, 2026

Phil’s opening night was the Bowl opening night, suitable for conspicuous socialite picnicking.

From Los Angeles Times Jul. 16, 2026

His voice had no conspicuous actor’s mannerisms, but it was rather excessively vibrant; it “carried” implacably when he had no interest in controlling it.

From "Franny and Zooey" by J. D. Salinger

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